Machine Learning & Personalization
As part of the Experience Curation Product team I develop programming strategies to support user lifecycle and continue watching scenarios. Utilizing experimentation, analytics, algorithmic personalization systems, research and design to optimize user engagement and encourage subscription health.
• Lead Design & programming of our ML Ranker to support Continued Watching: Lifting Global Hours Per Sub by 1.95%
• Increased ad sales revenue by ~ $45Million / year by increasing continue watching HPS
• Defined & launched our Multi Armed Bandit to optimization campaign delivery: Boosted HPV + 17% for campaigns
Hulu + DVR
Lead, defined & launched DVR capabilities for Hulu including new recording options
DVR Settings
New DVR settings allowed for personalized management of what content was recorded allowing users to self determine what was using their DVR storage & helping people record only what was important to them