joshualogancook
Product Management / Design & Applications
Hook.tv Web Video fishing community for the Adventure Guides television show on the Outdoor Channel
Hook.tv was an exciting project bridging an existing niche via the web to the many fans of the Adventure Guides television series on the outdoor network. By creating a home online for members, we established an active media sharing network of fly fishing community. Through constant participation this community explored how to videos, member forums, and highly relevant product placement from targeted integrated ads. As CTO of Hook.tv it was my responsibility to understand this marketplace, explore the technologies necessary to build our platform, assist in fundraising, and manage our incredible team.